If your site visitors can't find what they're looking for on your site,
you're losing business. It's that plain and simple. The Usability Experts
say that site visitors are either won or lost within about 15 seconds
of landing on your site. This doesn't mean that you have to dazzle them
with all sorts of flashing signs and banners or overwhelmingly bright
colors. There are a few simple things that will keep them returning
to your site:
1. They can find the information that they're looking
for with a site that is navigatable, not visually overwhelming, and
works in a logical, easy to use flow.
2. They can find out how to contact you if they have
a problem or question with your product.
3. They feel like you want them to be there--you share
your information with them when they visit, and you promise them more
when they come back.
If you have an existing
site that needs revamping or evaluation, Neon Palette can provide testing
services to improve your online presence and redesign your site into
a usable, user friendly site that will attract and retain your online
customers.